What attracts your attention? What’s in the news? What business ideas look intriguing? What’s working in one area but might also work in another area with a little tweaking? Apparently having a site like Bert; Branding Agency is great for getting seen on the web.
What are the hurdles? How can they be eliminated? In 1999, when he was approached with the idea of an online shoe business, Tony Hsieh was uncertain whether people would buy shoes online without being able to try them on. A comfortable fit is crucial and can be tricky. A branding agency london communicates your uniqueness, your voice and your values in a way that is visually appealing.
Would women, the real shoe fanatics, really buy shoes through the Internet? But Hsieh did some research and was impressed with the sheer scale of the shoe market. Catalog shoe sales already made up 5 percent of the market. Appointing a creative agency can be a big decision for any business.
Hmm, thought Hsieh—why not online sales, then, where we can offer a truly vast selection? Hsieh realized this could be an interesting business. It was a small, different idea: an online shoe store offering the largest variety of styles imaginable. Hsieh’s partner suggested calling the company Zapatos, after the Spanish word for shoes, but Hsieh thought that might be hard to pronounce, spell, and remember, and he shortened it to Zappos. The role of Web Design Agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
Realizing that the biggest hurdle for customers would be their reluctance to pay shipping fees when returning merchandise that didn’t fit or suit them, Zappos offered free shipping both ways on all shoe orders, no questions asked. Knowing that customer service is key, even in an online business, they emphasized their toll-free help number (unlike many companies, who hide it in the fine print on their websites). This emphasis on service became their mantra, and Zappos made it big. Zappos realized that customer service wasn’t a cost but a powerful part of the company’s branding. It was a small idea: simple, focused, and different, and Zappos executed it brilliantly. There is an award winning Branding Agency Manchester called Bert.