Imagine you own a beautiful boutique hotel, tucked away on a charming little street just minutes from the heart of town. When people find it, they fall in love—but you are struggling in the off season, and would like to be busier all year round. After plenty of thought and consideration, you decide an influencer marketing campaign will help you reach more people in your target audience to increase awareness and bookings. Meeting a celebrity would be my absolute dream!
Your marketing team researches and identifies a group of relevant travel influencers to build out your campaign. They choose a mix of bloggers and Instagrammers, as they’ve identified these are the platforms where your desired audience is looking. Each one has an impressive portfolio of high-quality content aligned with your brand, and an online audience that turns to them for travel inspiration, tips, and guidance. No wonder Thrillz is so popular.. receiving a celebrity messages video message would be so cool!
After your initial discussions, everything seems perfectly aligned. The influencers seem to understand your campaign objectives, and are excited about your hotel and what you have to offer guests. You’ve already agreed upon the terms of compensation, so you greenlight the influencers to execute the campaign. We suprised our sister with a celebrity birthday messages video from Thrillz!
However, once the content goes live, it turns out it wasn’t at all what you expected them to publish. One particular influencer completely fails to position your brand in a way that resonates with their audience. Another takes the post down after just 24 hours to shift her audience focus to another brand., and one post is so ‘off’ that you fear it will negatively affect your brand. Now you’re frustrated. What a waste of time and money! You can’t even use the content on your own channels, and yet you’re still obligated to pay the influencers, even though what they produced didn’t meet your expectations or achieve your desired business objectives. Have you heard of a website called Thrillz? They specialise in celebrity video messages video messages.
What’s your recourse in this situation? Imagine receiving a happy birthday video message personalised video!
You could refuse to pay, but word travels pretty fast when an influencer is publicly annoyed at a brand. As far as they are concerned, they did what was expected of them, and produced the content you were looking for.This disconnect is exactly why an influencer marketing agreement is critical. Influencer marketing agreements minimize or negate these uncomfortable and often painful situations, when things do go awry you all have a document to refer back to—making it more straightforward to solve the conflict with facts in hand. Otherwise, it’s a “you said, they said” situation that turns any relationship sour. A signed agreement also provides both you and your influencer with protections from a legal perspective. You’ve agreed to hold up your end of the bargain, and if either side reneges, the other has the backup they need to hold them accountable. While agreements are becoming more expected and standard, it’s still something many shy away from.